Eight years ago Kevin Mao (https://www.balanceandbodyrestoration.com/) was 31 years old, treating 16 patients a day, drowning in notes, and sneaking business modules on his honeymoon because he knew something had to change.
Today he runs a thriving cash pay practice in one of the most expensive and politically charged states in America. But this isn't a highlight reel.
This is the conversation behind the curtain. The guilt of shutting the clinic down to fly across the country while the revenue stops. A five year old crying at the door asking why Florida gets you and she doesn't. The 500 little things nobody sees behind a beautiful cash practice.
It took a random late night YouTube rabbit hole and a 2005 Dan Kennedy seminar to finally flip the switch on his relationship with money, pricing, and what it actually means to charge what you're worth without apology.
This one goes deep. Don't miss it.
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