{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/695842c7c4b2cc952cc66623/6977b73ef159e0c1375a1e10?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"EP693 Meta Ads Success [Live from PPM]","description":"<p>Look — if you think Facebook and Instagram ads don’t work anymore… or that you need to spend thousands to make them work… you’re&nbsp;<em>dead wrong</em>.</p><p><br></p><p>In this episode, I hand the mic to one of the&nbsp;<em>sharpest marketers on my team</em>&nbsp;—&nbsp;<strong>Sarah Miller</strong>&nbsp;— the woman behind hundreds of my most successful ads over the last 10 years.</p><p><br></p><p>Sarah’s been working with me since 2014 — back when I was still in the UK running ads in a country where&nbsp;<em>healthcare is free</em>&nbsp;— and she’s now the brains behind many of the ad campaigns generating six-figure returns for clinics inside Planet Paul.</p><p><br></p><p>You’ll hear:</p><ul><li><strong>Why Meta ads still work</strong>&nbsp;— even with small budgets like $300–$1,000</li><li>The exact&nbsp;<strong>ad types</strong>&nbsp;that are generating&nbsp;<strong>10x, even 50x ROAS</strong>&nbsp;for real clinics</li><li>Why chasing “cheap leads” is a rookie move — and what to track instead</li><li>How one clinic turned a $500 ad spend into&nbsp;<strong>£48,000 in potential value</strong></li><li>And the new&nbsp;<strong>quiz ads</strong>&nbsp;that are quietly exploding in performance</li></ul><p><br></p><p>You’ll also hear how our team meets&nbsp;<strong>twice a week</strong>&nbsp;to review every ad, landing page, click-through rate, and conversion — because we’re not here to “boost and hope”… we’re here to get&nbsp;<strong>predictable, profitable results</strong>.</p><p><br></p><p>This episode is stacked with&nbsp;<strong>real numbers, real results, and real clinics</strong>&nbsp;— including some of you who were sat in the room at PPM Live.</p><p><br></p><p>So if you want to know what’s working right now, what to avoid, and how to actually turn ads into appointments,&nbsp;<strong>this episode is for you</strong>.</p><p><br></p><p>Let’s get stuck in.</p>","author_name":"The Paul Gough"}