In this episode of Paul Meets, I sit down with Croft Castrell, a San Jose clinic owner who’s built a thriving, fully booked practice but found himself trapped in the very success he worked so hard to create.
Croft shares his journey from recovering accountant to one of the most respected neuromuscular massage therapists in the US, including starting a business in March 2020 just in time for COVID to shut it down. We unpack how he filled his caseload without ads, the real reason clients stayed loyal, and why hitting $25–30K per month became the breaking point instead of the breakthrough.
This is a raw, honest conversation about the shift every owner must make from clinician to leader, the hidden personal drivers behind business success, and why being great in the treatment room is not the same as building a business that gives you time, flexibility, and freedom.
If you’re fully booked, exhausted, and quietly asking yourself “is this it?”, this episode will hit home.
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