You don't have to be a criminal to sound like one. Every day, in offices, relationships, dating profiles and press statements, people use four specific strategies to mislead you without technically lying. And the uncomfortable truth is that you use all four of them too.
In this episode of How Words Work I break down the four strategies of Truthful Deception. Convincing, Avoidance, persuasion and Selection. I show you exactly how they sound in the wild, from Taylor Frankie Paul's police statement to Bill Clinton describing one of the most scrutinised relationships in modern political history as an “acquaintance.\" And from a dating profile that tries so hard to sound relaxed it becomes exhausting, to a simple question about a report that somehow turns into a conversation about Jane's personal life.
By the end of this episode you'll never hear a conversation the same way again.
How Words Work is a weekly podcast with Jack Fox. 📩 Want to go deeper? Jack's newsletter Credible lands in your inbox every week with one idea you can use straight away. Sign up here: https://jack-fox.kit.com/dfc55f19a6
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