{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/69545da8cb029db7575279fc/696949f82f4375874a6b7ba2?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"💄 “Makeup King” — Elf Beauty CEO Tarang Amin’s Interview with TBOY","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/69545da8cb029db7575279fc/1768836031450-89642306-cb48-4ba9-a46c-4cb878661a85.jpeg?height=200","description":"<p>The CEO of e.l.f. Beauty says charging $38 for lip oil is \"immoral.\"</p><p>In this fun exclusive interview, e.l.f.’s CEO Tarang Amin explains why he thinks big profit margins are unethical and how his biz creates \"dupes\" better than the lux originals… for a fraction of the price.</p><p>So we glammed up with Tarang to break down the economics of the $3 lipstick, how e.l.f. legally copies rivals like Dior, and why he shares the company's \"nuclear codes\" with every employee.</p><p>Of course we got all the details on his acquisition of Hailey Bieber’s Rhode Skin for $1B, the fastest-growing beauty brand in America (spoiler: It all went down over a dinner in LA).</p><p>And there’s even an investment angle<strong>:</strong> Wall Street fell in love with $ELF stock as it rose 800% in just a few years. While tariff fears recently cooled the price, Tarang explains what investors are missing in the mirror… And why that epic Hailey Bieber’s Rhode deal was a true makeover.</p><p>(Plus, Tarang helped Jack add another cream to his 42-step skincare routine)</p><p><strong>Some of the Takeaways &amp; Insights:</strong></p><ul><li><strong>\"It's Immoral\":</strong> Tarang’s controversial take on why charging $40 for lip oil is a scam.</li><li><strong>The $38 vs. $8 Math:</strong> How e.l.f. beats luxury brands at their own game</li><li><strong>The Crash vs. The Opp:</strong> Why the stock is down 60% and why Tar</li><li><strong>The $1B Rhode Deal:</strong> The inside story of buying Hailey Bieber’s company.</li><li><strong>S&amp;:</strong> Why \"Scrolling &amp; Development\" (reading TikTok comments) beats traditional innovation.</li><li><strong>Where there’s Mystery, there’s Margin: Why cosmetics are so expensive in the first place.</strong></li></ul><p><strong>Timestamps:&nbsp;</strong></p><p>0:00 - Intro: E.L.F. Beauty Explained&nbsp;</p><p>4:38 - Why E.L.F. Stock Is Up 800%&nbsp;</p><p>5:31 - How to Keep Prices at $3 (Inflation Hack)&nbsp;</p><p>13:38 - The $1 Billion Bet on Hailey Bieber &amp; Rhode&nbsp;</p><p>29:24 - The \"Dupe\" Strategy Explained&nbsp;</p><p>29:55 - The Dior Lip Oil Story ($38 vs $8)&nbsp;</p><p>33:28 - CEO: \"It's Immoral To Charge You $38\"&nbsp;</p><p>37:16 - \"Scrolling &amp; Development\": Using TikTok to Invent Products&nbsp;</p><p>40:30 - The \"Nuclear Codes\": Sharing Secrets with Employees&nbsp;</p><p>53:43 - The Takeaway on E.L.F.</p><p><br></p><p>Buy tickets to The IPO Tour (our In-Person Offering) TODAY</p><p>Austin, TX (2/25): https://tickets.austintheatre.org/13274/13275 (SOLD OUT!)</p><p>Arlington, VA (3/11): https://www.arlingtondrafthouse.com/shows/341317&nbsp;</p><p>New York, NY (4/8): https://www.ticketmaster.com/event/0000637AE43ED0C2</p><p>Los Angeles, CA (6/3): <a href=\"https://www.squadup.com/events/the-best-one-yet-live\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.squadup.com/events/the-best-one-yet-live</a> (SOLD OUT!)</p><p>Get your TBOY Yeti Doll gift here: https://tboypod.com/shop/product/economic-support-yeti-doll&nbsp;</p><p>NEWSLETTER: https://tboypod.com/newsletter</p><p><br></p><p>OUR 2ND SHOW: Want more business storytelling from us? Check our weekly deepdive show, The Best Idea Yet: The untold origin story of the products you're obsessed with. Listen for free: https://wondery.com/links/the-best-idea-yet/</p><p><br></p><p>NEW LISTENERS: Fill out our 2 minute survey: https://qualtricsxm88y5r986q.qualtrics.com/jfe/form/SV_dp1FDYiJgt6lHy6</p><p><br></p><p>GET ON THE POD: Submit a shoutout or fact: https://tboypod.com/shoutouts</p><p><br></p><p>SOCIALS:</p><p>Instagram: https://www.instagram.com/tboypod</p><p>TikTok: https://www.tiktok.com/@tboypod</p><p>YouTube: https://www.youtube.com/@tboypod</p><p>Linkedin (Nick): https://www.linkedin.com/in/nicolas-martell/</p><p>Linkedin (Jack): https://www.linkedin.com/in/jack-crivici-kramer/</p><p>Anything else: https://tboypod.com/</p><p><br></p><p>About Us: The daily pop-biz news show making today’s top stories your business. Formerly known as Robinhood Snacks, The Best One Yet is hosted by Jack Crivici-Kramer &amp; Nick Martell.</p><p><br></p>","author_name":"Nick & Jack Studios"}