{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/69545da8cb029db7575279fc/69545db7e30db7c5d8b1ea43?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"🏃‍♀️ “Doing Things” — Ty Haney, Founder of Outdoor Voices","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/69545da8cb029db7575279fc/7cfa4b643e1d2feaadeb33acda20498a.jpeg?height=200","description":"<p>The Rise, fall, and resurrection of the coolest athleisure brand of the 20-teens, Outdoor Voices.</p><p><br></p><p>No one does things like Ty Haney - She’s the Anna Wintour of Athleisure, creating the Nike-devouring apparel brand Outdoor Voices after art school. Her super power is harnessing community, which brought OV a $100M valuation. In 2020, Ty was pushed out of the very brand she created by the investors whom she trusted - But 5 years later, she’s back leading OV’s resurgence. Plus, she’s running 2 other companies: TYB (a community rewards tech platform) and Joggy (a plant-based energy drink).&nbsp;</p><p><br></p><p>On today’s pod, Ty tells you and us all about…</p><p><br></p><ul><li>Nick &amp; Jack giving OV a free ad on their newsletter in 2016</li><li>“Recreation” as OV’s “ownable term”</li><li>Pro tip: Use your college email address</li><li>Her 4-Step Formula for Building Community</li><li>The ultimate “Financial Trick shot”: The Tote Bag</li><li>What really happened with the Outdoor Voices breakup drama</li><li>The call that brought her back to Outdoor Voices</li><li>If the Direct-To-Consumer biz model has a future</li><li>Why “horse girl” is the next fashion trend</li></ul><p><br></p><p>NEWSLETTER:</p><p><a href=\"https://tboypod.com/newsletter\" rel=\"noopener noreferrer\" target=\"_blank\">https://tboypod.com/newsletter</a>&nbsp;</p><p><br></p><p>OUR 2ND SHOW:</p><p>Want more business storytelling from us? Check our weekly deepdive show, The Best Idea Yet: The untold origin story of the products you're obsessed with. Listen for free to The Best Idea Yet: <a href=\"https://wondery.com/links/the-best-idea-yet/\" rel=\"noopener noreferrer\" target=\"_blank\">https://wondery.com/links/the-best-idea-yet/</a></p><p><br></p><p>NEW LISTENERS</p><p>Fill out our 2 minute survey: <a href=\"https://qualtricsxm88y5r986q.qualtrics.com/jfe/form/SV_dp1FDYiJgt6lHy6\" rel=\"noopener noreferrer\" target=\"_blank\">https://qualtricsxm88y5r986q.qualtrics.com/jfe/form/SV_dp1FDYiJgt6lHy6</a></p><p><br></p><p>GET ON THE POD:&nbsp;</p><p>Submit a shoutout or fact: <a href=\"https://tboypod.com/shoutouts\" rel=\"noopener noreferrer\" target=\"_blank\">https://tboypod.com/shoutouts</a>&nbsp;</p><p><br></p><p>SOCIALS:</p><p>Instagram: <a href=\"https://www.instagram.com/tboypod\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.instagram.com/tboypod&nbsp;</a></p><p>TikTok: <a href=\"https://www.tiktok.com/@tboypod\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.tiktok.com/@tboypod</a></p><p>YouTube: <a href=\"https://www.youtube.com/@tboypod\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.youtube.com/@tboypod</a>&nbsp;</p><p>Linkedin (Nick): <a href=\"https://www.linkedin.com/in/nicolas-martell/\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.linkedin.com/in/nicolas-martell/</a></p><p>Linkedin (Jack): <a href=\"https://www.linkedin.com/in/jack-crivici-kramer/\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.linkedin.com/in/jack-crivici-kramer/</a></p><p>Anything else: <a href=\"https://tboypod.com/\" rel=\"noopener noreferrer\" target=\"_blank\">https://tboypod.com/&nbsp;</a></p><p><br></p><p>About Us: The daily pop-biz news show making today’s top stories your business. Formerly known as Robinhood Snacks, The Best One Yet is hosted by Jack Crivici-Kramer &amp; Nick Martell.</p><p><br></p><p><br></p>","author_name":"Nick & Jack Studios"}