{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/69545da8cb029db7575279fc/69545db6a340b61dd66ac46f?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"🍌⚾ \"Burn the Boring\" — Savannah Bananas Co-Founders Jesse & Emily Cole","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/69545da8cb029db7575279fc/c44e4795a6b318b1ff84db4fc31aa4c6.jpeg?height=200","description":"<p>Watch the interview on Youtube here: https://youtu.be/eyS-eokvP-U</p><p>Everyone laughed when Jesse and Emily Cole said they were going to save baseball by turning it into a circus. The traditionalists said it was a mockery. The investors said it wouldn't scale. Babe Ruth woulda blushed.</p><p>But today, while the Red Sox and Yankees yawn in the dugout, the Savannah Bananas are selling out those very same stadiums… while on stilts.</p><p>In this episode, we sit down with the husband-and-wife co-founders to uncover how they turned a struggling startup - with so much debt they had to sell their house - into a viral phenomenon with a waitlist of over 1 million people.</p><p>We dive deep into their \"Fans First\" business model, why they refuse to take VCmoney, and how \"burning the boring\" let them create a new sport and disrupt a 100-year-old industry.</p><p>They even got engaged in the middle of a (rainy) baseball game.</p><p><strong>WHAT YOU'LL LEARN:</strong></p><ul><li><strong>The \"Anti-Business\" Model:</strong> Why they refuse to take investors, sell advertising, charge for hot dogs, or collect sales taxes.</li><li><strong>Burn The Boring:</strong> How they audited every second of a baseball game to eliminate friction (goodbye, bunts and walks).</li><li><strong>The \"Do The Opposite\" Strategy:</strong> How a philosophy inspired by P.T. Barnum &amp; Walt Disney helped them win in the attention economy.</li><li><strong>Metrics vs. Magic:</strong> Why Jesse and Emily ignore traditional ROI data to focus on \"Return on Fan\".</li><li>(And why you should check the weather before proposing)</li></ul><p><strong>TIMESTAMPS:</strong></p><ul><li>0:00 - Intro: The \"Cirque du Soleil\" of Baseball</li><li>2:05 - The Meet Cute: How Jesse &amp; Emily Met</li><li>5:20 - Why They Refused VC Money (Owning 100% Equity)</li><li>6:48 - The Walt Disney Lesson on Control</li><li>8:45 - Leaving $50 Million on the Table</li><li>12:55 - Burning the Boring: Inventing Banana Ball</li><li>19:00 - Failures: The \"Human Pinata\" Disaster</li><li>24:00 - The Strategy: \"Whatever is Normal, Do The Opposite\"</li><li>31:00 - Making Decisions on Intuition vs. Spreadsheets</li><li>42:00 - The Story That Defines \"Fans First\"</li><li><br></li><li>51:40 - Rapid Fire Questions</li></ul><p><br></p><p><br></p><p>NEWSLETTER:</p><p><a href=\"https://tboypod.com/newsletter\" rel=\"noopener noreferrer\" target=\"_blank\">https://tboypod.com/newsletter</a>&nbsp;</p><p><br></p><p>OUR 2ND SHOW:</p><p>Want more business storytelling from us? Check our weekly deepdive show, The Best Idea Yet: The untold origin story of the products you're obsessed with. Listen for free to The Best Idea Yet: <a href=\"https://wondery.com/links/the-best-idea-yet/\" rel=\"noopener noreferrer\" target=\"_blank\">https://wondery.com/links/the-best-idea-yet/</a></p><p><br></p><p>NEW LISTENERS</p><p>Fill out our 2 minute survey: <a href=\"https://qualtricsxm88y5r986q.qualtrics.com/jfe/form/SV_dp1FDYiJgt6lHy6\" rel=\"noopener noreferrer\" target=\"_blank\">https://qualtricsxm88y5r986q.qualtrics.com/jfe/form/SV_dp1FDYiJgt6lHy6</a></p><p><br></p><p>GET ON THE POD:&nbsp;</p><p>Submit a shoutout or fact: <a href=\"https://tboypod.com/shoutouts\" rel=\"noopener noreferrer\" target=\"_blank\">https://tboypod.com/shoutouts</a>&nbsp;</p><p><br></p><p>SOCIALS:</p><p>Instagram: <a href=\"https://www.instagram.com/tboypod\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.instagram.com/tboypod&nbsp;</a></p><p>TikTok: <a href=\"https://www.tiktok.com/@tboypod\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.tiktok.com/@tboypod</a></p><p>YouTube: <a href=\"https://www.youtube.com/@tboypod\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.youtube.com/@tboypod</a>&nbsp;</p><p>Linkedin (Nick): <a href=\"https://www.linkedin.com/in/nicolas-martell/\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.linkedin.com/in/nicolas-martell/</a></p><p>Linkedin (Jack): <a href=\"https://www.linkedin.com/in/jack-crivici-kramer/\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.linkedin.com/in/jack-crivici-kramer/</a></p><p>Anything else: <a href=\"https://tboypod.com/\" rel=\"noopener noreferrer\" target=\"_blank\">https://tboypod.com/&nbsp;</a></p><p><br></p><p>About Us: The daily pop-biz news show making today’s top stories your business. Formerly known as Robinhood Snacks, The Best One Yet is hosted by Jack Crivici-Kramer &amp; Nick Martell.</p><p><br></p><p><br></p>","author_name":"Nick & Jack Studios"}