{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/6953b9ead0c0aeaf12bcbd70/697758ccdeabc5ae92953b35?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Customer Panel? Too Slow. Here’s the Synthetic Version - with Janet Barker-Evans","description":"<p>🚀 In this episode, Dietmar Fischer talks with <strong>Janet Barker-Evans</strong> about what happens when AI stops being a novelty and becomes part of a serious creative workflow.</p><p><br></p><p>Janet breaks down how she uses <strong>custom GPTs for marketing</strong> as brainstorming partners and how <strong>synthetic personas</strong> can help teams validate campaigns faster, sometimes in a single day instead of waiting weeks for traditional research cycles.</p><p><br></p><p>Our topics today include hands-on AI training, multi-model workflows (ChatGPT, Gemini, Claude, Copilot), and why AI fear often comes down to power and control.</p><p><br></p><p><br></p><p>📧💌📧</p><p>Tune in to get my thoughts and all episodes, don't forget to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠subscribe to our Newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠: <a href=\"https://beginnersguide.nl\" rel=\"noopener noreferrer\" target=\"_blank\">⁠⁠⁠⁠<strong>beginnersguide.nl</strong>⁠⁠⁠⁠</a></p><p>📧💌📧</p><p><br></p><p><br></p><p><strong>About the Host:</strong></p><p>Dietmar is a podcaster and AI marketer from Berlin. If you want to know how to get your AI or your digital marketing going, just contact him at <a href=\"https://argoberlin.com/\" rel=\"noopener noreferrer\" target=\"_blank\">argoberlin.com</a></p><p><br></p><p><br></p><p><strong>🎯 What you will learn:</strong></p><ul><li>How <strong>synthetic personas in market research</strong> and <strong>synthetic customers</strong> can accelerate concept testing</li><li>How <strong>custom GPTs for marketing</strong> can unlock better creative options</li><li>How to choose between tools like ChatGPT, Gemini, Claude, and Copilot for real business work</li></ul><p><br></p><p><br></p><p><strong>🕒 Chapters</strong></p><p>00:00 Welcome and Janet’s AI origin story</p><p>01:47 Custom GPTs as brainstorming partners for marketers</p><p>05:05 Hands-on AI workshops: building confidence across ChatGPT, Gemini, Claude, Copilot</p><p>15:23 Synthetic personas and rapid creative validation with “persona panels”</p><p>20:00 Multi-model workflows: choosing the right tool and making outputs usable</p><p>35:03 The wow moments and the fear factor: prototyping visuals, power, control, and what’s next</p><p><br></p><p><br></p><p><br></p><p><strong>💬 Quotes from the Episode</strong></p><ul><li>“It’s like having a partner who’s not afraid to pitch a crazy idea.”</li><li>“When we come up with a creative campaign, we will go test it against our synthetic persona panel.”</li><li>“They’re all synthetic!”</li><li>“Some of them will poke holes in our thinking, which helps us make it stronger.”</li><li>“We can gut check it inside of a day.”</li><li>“So, it’s about power, it’s about control…”</li></ul><p><br></p><p><br></p><p><br></p><p><strong>🔎 Where to find the Guest</strong></p><ul><li>Janet's website: <a href=\"https://www.janetbarkerevans.com/?utm_source=chatgpt.com\" rel=\"noopener noreferrer\" target=\"_blank\">janetbarkerevans.com</a></li><li>AbelsonTayler's website: <a href=\"https://www.abelsontaylorgroup.com/\" rel=\"noopener noreferrer\" target=\"_blank\">AbelsonTaylor Group</a></li><li>Or connect on LinkedIn with Janet: <a href=\"https://www.linkedin.com/in/janetbarkerevans/\" rel=\"noopener noreferrer\" target=\"_blank\"><strong>Janet Barker-Evans</strong></a></li></ul><p><br></p><p><br></p><p>Thanks for listening. If you enjoyed the episode, please follow the show and share it with someone who is trying to ship better work faster.</p><p><br></p><p><br></p><p><br></p><p><em>Music credit: \"Modern Situations\" by Unicorn Heads</em></p>","author_name":"Dietmar Fischer"}