In this episode of Managed, Hannah is joined by Ellie Carlile, the founder of Byellie, a multi-million-pound beauty brand she launched in 2021 with just £2,000. She pulls back the curtain on the unfiltered reality of scaling a 100% bootstrapped company, from becoming the woman behind the viral 30 million-view TikTok brow product to the extreme highs and lows that followed.
Ellie shares her most critical financial rule for founders and reveals the harsh truth about launching into retail with partners like Sephora and Boots. Plus, she opens up about the brutal five-year slump that forced her to cut her business in half, and the importance of asking for help.
This episode is perfect for bootstrapped founders, product-based businesses, and young entrepreneurs who want the unfiltered truth on scaling a brand, managing crisis, and navigating the challenging financial realities of major retail.
Managed is a podcast/ digital show interviewing industry leaders across media, business, sports and more who found success at a young age.
Hosted by talent agency owner Hannah Holland who founded HLD in 2019 at 24 years old, she has witnessed the struggles and less than Instagram-worthy realities of building a business to a 7 figure success at a young age.
Follow Hannah Holland: https://www.instagram.com/hannahroseholland/
INSTAGRAM: https://www.instagram.com/managedpod/
YOUTUBE: https://www.youtube.com/@hldtalent2655
TIKTOK: https://www.tiktok.com/@managedpod
HLD TALENT: https://hldtalent.com
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