Former JD YouTube lead and Archive House founder Chloe McCulloch reveals the journey of starting a disruptive YouTube agency and what it really takes for brands to build a successful presence on the channel. Chloe breaks down the critical difference between brand building and transactional ROI, using her time running JD's channel and their successful community turnouts (like shutting down the Trafford Centre) as proof. She also shares about the gender disparity in long-form content and how brands misuse talent by failing to distinguish between influencers, creators, and celebrities in their creative briefs.
Pulling back the curtain on Archive House, Chloe is digging into her aggressive outreach strategy that’s landed her top clients within a couple of months, the difficulty of hiring niche YouTube talent, and why she turned down multiple investment offers to maintain control and size. It’s an episode full of practical insights and entrepreneurial tips that you won’t want to miss!
Managed is a podcast/ digital show interviewing industry leaders across media, business, sports and more who found success at a young age.
Hosted by talent agency owner Hannah Holland who founded HLD in 2019 at 24 years old, she has witnessed the struggles and less than Instagram-worthy realities of building a business to a 7 figure success at a young age.
Follow Hannah Holland: https://www.instagram.com/hannahroseholland/
INSTAGRAM: https://www.instagram.com/managedpod/
YOUTUBE: https://www.youtube.com/@hldtalent2655
TIKTOK: https://www.tiktok.com/@managedpod
HLD TALENT: https://hldtalent.com
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