In this episode, Hannah sits down with Liam Brown, founder of Redē Talent, to talk about what it takes to build a talent management agency. After beginning his career as an intern on the brand side and working his way up to Head of Influencer, Liam found himself navigating industry chaos before branching out and starting his own company.
Now, Liam is building a very different kind of agency that prioritises creator longevity over quick money. In this conversation, he shares why he’s turned down five-figure brand deals, the biggest mistake he sees creators making when it comes to partnerships, and the importance of fostering a community within your talent roster.
It’s a candid look at the realities behind the deals seen online, the pressures of the influencer world, and what it actually takes to build a sustainable career, both as a creator and the person managing them.
Managed is a podcast/ digital show interviewing industry leaders across media, business, sports and more who found success at a young age.
Hosted by talent agency owner Hannah Holland who founded HLD in 2019 at 24 years old, she has witnessed the struggles and less than Instagram-worthy realities of building a business to a 7 figure success at a young age.
Follow Hannah Holland: https://www.instagram.com/hannahroseholland/
INSTAGRAM: https://www.instagram.com/managedpod/
YOUTUBE: https://www.youtube.com/@hldtalent2655
TIKTOK: https://www.tiktok.com/@managedpod
HLD TALENT: https://hldtalent.com
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