In this episode of the BNI UK Podcast, Ed Nell and UK National Director Mike Holman explore a common question - can BNI members join multiple networking groups? The discussion clarifies the difference between casual contact networking and strong contact networking, and why BNI has specific policies around membership.
Mike explains that the restriction isn’t about control, but about protecting members’ time, credibility, and results. The episode dives into commitment, return on investment, and why trying to split focus across similar groups can ultimately hold members back rather than help them grow.
Key Takeaways
Understand the difference between networking types:
Casual contact networking is broad and relationship-based, while strong contact networking - like BNI - is structured specifically to generate business.
You can’t split commitment effectively:
Being part of multiple strong contact groups means dividing your time and focus, which reduces effectiveness and credibility within each group.
The policy protects members, not the organisation:
BNI’s rule exists to ensure fairness, trust, and maximum return for all members, not to limit opportunities.
If BNI isn’t working, look inward first:
Before seeking other groups, assess your own activity, messaging, and engagement - often the issue is clarity or consistency.
Leverage the wider BNI network:
With access to regional, national, and global connections, you don’t need multiple groups to find the right referral opportunities.
Best Moments
“You can’t be 100% committed to two groups at the same time.”
“It’s not about protecting BNI - it’s about protecting the members.”
“You’re diluting your commitment and your return.”
“People like you, they just don’t know how to help you.”
“Joining BNI is like joining a gym - you have to use it properly to see results.”
About the Host
Mike Holman is the UK National Director for BNI, the world’s largest business networking organisation. He works with thousands of members across the UK to help them build strong relationships, generate consistent referrals, and grow their businesses through structured networking.
BNI is built on the philosophy of “Givers Gain” - supporting others to succeed in order to achieve your own success. With a strong focus on commitment, accountability, and personal development, BNI provides a proven framework for long-term business growth.
Find out more: https://bni.co.uk/
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