In this episode of the Broadcast Sport Podcast, SBX Studios co-founder Rowan Wilkinson speaks about the rise of athlete-centric content and what could be next in the growing area.
SBX Studios is a production house focused on athlete-centric content that is part owned by boxer Anthony Joshua. As well as producing content with the former heavyweight world champion, SBX has worked with athletes across a plethora of sports, such as Troy Deeney, Billy Monger, Luke Littler and more, making everything from social content to long-form documentaries. It grew out of production agency Soapbox, which works with the PDC, Formula E, Matchroom Boxing, Target Darts, and more.
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