James Tattersall, CEO of Target Darts, joins the Broadcast Sport Podcast to discuss the rise of darts over the past decade. Target Darts is a company that has been deeply ingrained in the sport of darts during this meteoric rise, making the sport’s kit as well as managing its top talents such as Luke Littler and Beau Greaves.
James speaks about what it has been like at the centre of that rise, how the company has positioned its content to keep the sport growing as well as benefit itself, how darts players should be making their own content, and plenty more, including, maybe most importantly, where those players’ nicknames come from.
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