{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/6936bad1350ec43bcd04eaa9/6a60e95922500f7120b439ae?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"How TNT Sports & Eurosport are broadcasting the Tour de France","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/6936bad1350ec43bcd04eaa9/1784735996035-33a22ec6-3950-46e0-869a-f8450a30dfc9.jpeg?height=200","description":"<p>In this episode of the Broadcast Sport Podcast, Warner Bros. Discovery Sports Europe VP of cycling Guy Voisin talks about the challenges of bringing viewers closer to top cycling competitions. </p><p><br></p><p>Guy was speaking during the Tour de France, which is still running when this podcast first comes out, giving a view into how the broadcaster produces the tent pole road cycling competition for TNT Sports, HBO Max and Channel 5 viewers in the UK as well as Eurosport across continental Europe. </p><p><br></p><p>Listen to hear how taking the event exclusive in the UK has gone, their work with Channel 5 on free-to-air highlights, producing content for the wide range of languages and cultures across Europe, and what Guy thinks could be done to grow cycling viewership. </p><p><br></p><p>After listening, don’t forget to subscribe to the Broadcast Sport podcast to hear more episodes like this.</p>","author_name":"broadcastsport"}