Today's episode is hosted by Melanie Lindsey and they are joined on the podcast by Terra Clarke Olsen, Head of Growth at Tactile Games, Malin Castegren, Senior Marketing Manager at Coffee Stain Publishing and Cecilia Luna, Strategic Partnerships & Marketing Project Manager at Twin Harbour Interactive. The conversation explores reviving games marketing in an increasingly competitive digital landscape, examining growth strategy, user acquisition and brand positioning. The exchange highlights how studios and publishers are adapting campaigns to changing player behaviour and platform trends. Listeners will gain insight into performance marketing, strategic partnerships and sustainable growth within modern game development. The discussion also touches on data driven decision making, community building and creative execution, offering practical perspectives on reviving games marketing in today’s global gaming industry.
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