Mathias is Head of Data for Marketing at N26, the Berlin-based neobank valued at over $9 billion. He joined as a Senior Data Analyst in May 2020 and has since scaled the team to 12 people.
We address :
🔥 His journey to becoming Head of Data for Marketing at N26
🔥 His main projects: Marketing Mix Modeling, User Value Modeling, Data Governance & Data Quality
🔥 The data stack at N26: AWS, Snowplow, dbt, Redshift, Metabase…
🔥 His main challenges: scale-up volatility and the classic imposter syndrome
📚 RESOURCES
- Mathias’s LinkedIn profile
- The book of Zhamak Dehghani Data Mesh : Delivering Data-Driven Value at Scale
- The book of Joe Reis & Matt Housley Fundamentals of Data Engineering: Plan and Build Robust Data
- The book of Gene Kim, Kevin Behr and George Spafford The Phoenix Project
- The book of Gene Kim The DevOps Handbook
- The book of Gene Kim The Unicorn Project
- The book of Gene Kim, Jez Humble and Nicole Forsgren PhD Accelerate
🎬 CHAPTERS
00:00 Introduction to N26
03:25 How he became Head of Data for Marketing at N26
10:49 1st project: implementing a Marketing Mix Model
17:36 2nd project: building a User Value Model
20:57 3rd project: Data Governance & Quality
23:37 The data stack at N26
25:16 The biggest challenges
29:29 What’s next: decision automation
31:11 Mathias’s favorite resources
32:14 Why he loves working in data
🤩 OTHER EPISODES YOU SHOULD LOVE
#1 - BlaBlaCar : Managing 50 Data People with Manu, VP Data
#2 - Deezer : How I restructured the Business Analytics team and made it more Business-Focused
#3 - Aircall: Adapting the Data Strategy to the slowing economic environment
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