This podcast is based on the Nonprofit.Courses blog, “Major Gifts: Build Your Program and Earn More Donations.” (https://www.nonprofit.courses/blog/major-gifts-guide/) Combined they are an excellent summary of the major gift process for nonprofit organizations seeking to establish or improve a major gifts fundraising program. It begins by defining what constitutes a \"major gift,\" emphasizing that the amount is relative to the specific nonprofit's circumstances, and outlines various methods for setting that threshold. The guide then thoroughly explains the crucial \"CIA\" method for identifying major donor prospects, which stands for Capacity, Interest, and Access. Finally, the text details the four essential steps in major gift solicitation—identifying, engaging, soliciting, and stewarding—while highlighting the need for effective major gifts officers, powerful nonprofit software, and strategic training resources to ensure long-term success.
See more at https://www.nonprofit.courses/blog/major-gifts-guide/ or https://www.nonprofit.courses/learn-about-major-gift-fundraising-on-nonprofit-courses/
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