{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/6915bd4b1029ec1fed7c905b/691c8aacb958098159c5622b?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Episode 7 – Brand authenticity for biodiversity","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/6915bd4b1029ec1fed7c905b/1763632972886-5755b9db-aad7-432d-b9e2-89cad86c242b.jpeg?height=200","description":"<p>In a crowded marketplace where greenwashing is rampant, authentic branding is more important than ever. </p><p><br></p><p>Angela Coetzee and Stefanie Swanepoel explore what makes a brand resonate, why storytelling matters, and how pro-nature businesses can attract genuine communities of supporters. This episode offers practical advice for entrepreneurs seeking to build credibility and stand out as leaders for biodiversity.</p>","author_name":"Campus AFD Podcast"}