{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/690a3141317c91fd9a268ee5/6981fdd219ef991f73a4a281?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Part 2 — Marketing & Admissions mini-series ft Stickman Marketing","description":"<p>If your school’s marketing sounds like every other school, you’re making it hard for families to choose you. In part two of our marketing and admissions mini-series, Emily from Stickman explains how schools can create and maintain <strong>distinctive, consistent messaging</strong> that cuts through a crowded market — and stays coherent across every touchpoint, from your website and admissions journey to social media and staff conversations.</p><p><br></p><h2>What we cover</h2><ul><li>Why generic messaging blends into the background (and how to avoid it)</li><li>How to define a distinctive message you can repeat with confidence</li><li>The “sweet spot” exercise to pinpoint your core messages</li><li>The “branding bloom” approach: keeping communications coherent across the whole school</li><li>Social media: how to use it effectively without making it “the strategy”</li><li>Getting staff aligned so the lived experience matches the message</li><li>Balancing content: educational vs entertaining without losing trust</li><li>Measuring and reporting the key marketing metrics that matter</li></ul><p><br></p><h2>Practical takeaways</h2><ul><li>Choose a small set of core messages and repeat them consistently across channels.</li><li>Make sure every staff member can explain the school’s “why us?” in plain English.</li><li>Treat social media as a distribution tool — and measure what it drives, not just what it gets.</li></ul><h2><br></h2><h2>Links</h2><p>More from Stickman: <a href=\"https://thestickmanconsultancy.co.uk/\" rel=\"noopener noreferrer\" target=\"_blank\">https://thestickmanconsultancy.co.uk/</a></p><p>Free recruitment healthcheck: <a href=\"https://thestickmanconsultancy.co.uk/free-health-check/\" rel=\"noopener noreferrer\" target=\"_blank\">https://thestickmanconsultancy.co.uk/free-health-check/</a></p><h2><br></h2><h2>Downloads</h2><p>Download the one-page messaging action plan on the website: <a href=\"https://theeducationperiscope.com/\" rel=\"noopener noreferrer\" target=\"_blank\">https://theeducationperiscope.com/</a></p><h2><br></h2><h2>More support</h2><p>If you want focused consulting and support, John and Elise offer a range of services for the Independent Education Sector. Contact them via:</p><p>John: john@johnsshed.co.uk</p><p>Elise: elise@lumineer.uk</p><p>Podcast: ahoy@theeducationperiscope.com</p><p>Website: <a href=\"https://theeducationperiscope.com/\" rel=\"noopener noreferrer\" target=\"_blank\">https://theeducationperiscope.com/</a></p>","author_name":"RAFIKI STUDIO"}