{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/690a3141317c91fd9a268ee5/6973b6f06c5100c2bbdcc5f3?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Part 1 — Marketing & Admissions mini-series ft Stickman Marketing","description":"<p>When pupil numbers start to feel “soft”, the risk is waiting until the next cycle confirms the problem. In part one of our two-part mini-series on marketing and admissions, we focus on the leading indicators schools often miss — and the practical routines that help marketing and admissions work as one team to improve conversion and protect retention.</p><p><br></p><p>This episode is designed for bursars and business managers first, with clear operational takeaways for heads and governors.</p><p><br></p><p>Part two is out next week and tackles the question: how to get the school’s key messages out clearly and consistently.</p><p><br></p><h2>What we cover</h2><ul><li>The leading indicators schools miss when numbers start to soften</li><li>The core funnel metrics: enquiries → visits → applications → offers/enrolments</li><li>How marketing and admissions align around one shared conversion goal</li><li>A simple meeting rhythm to review data, assign owners, and act fast</li><li>Mystery shopping the admissions journey to see what families experience</li><li>Website as the digital shop front: where conversions are won or lost</li><li>Why retention belongs on the same dashboard as recruitment</li></ul><p><br></p><h2>Practical takeaways</h2><p><br></p><ul><li>Run recruitment as a monitored pipeline, not a seasonal effort.</li><li>Agree one shared funnel view and review it routinely.</li><li>Test the enquiry journey and fix friction quickly.</li></ul><p><br></p><h2>Links</h2><p>More from Stickman: <a href=\"https://thestickmanconsultancy.co.uk/\" rel=\"noopener noreferrer\" target=\"_blank\">https://thestickmanconsultancy.co.uk/</a></p><p>Free recruitment healthcheck: <a href=\"https://thestickmanconsultancy.co.uk/free-health-check/\" rel=\"noopener noreferrer\" target=\"_blank\">https://thestickmanconsultancy.co.uk/free-health-check/</a></p><p><br></p><h2>Next week</h2><p><strong>Part two:</strong> Messaging — what to say, where to say it, and how to make it consistent across the school.</p><p><br></p><h2>Downloads</h2><p>Download the one-page action plan on the website: <a href=\"https://theeducationperiscope.com/\" rel=\"noopener noreferrer\" target=\"_blank\">https://theeducationperiscope.com/</a></p><p><br></p><h2>More support</h2><p>If you want focused consulting and support, John and Elise offer a range of services for the Independent Education Sector. Contact them via:</p><p>John: john@johnsshed.co.uk</p><p>Elise: elise@lumineer.uk</p><p>Podcast: ahoy@theeducationperiscope.com</p><p>Website: <a href=\"https://theeducationperiscope.com/\" rel=\"noopener noreferrer\" target=\"_blank\">https://theeducationperiscope.com/</a></p>","author_name":"RAFIKI STUDIO"}