{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/6909b7a46204e248db2b1b29/69b527d0cad04b62220f5a3e?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Kidulting","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/6909b7a46204e248db2b1b29/1773479146910-d90bce83-bf23-4fa3-8aa7-62ff46ce3de7.jpeg?height=200","description":"<p>The toy industry has a problem: there aren’t enough children. Its solution? Adults.</p><p><br></p><p>Rosie Blau reports on the rise of the \"<a href=\"https://www.economist.com/business/2026/02/05/adults-are-propping-up-the-toy-industry?utm_campaign=a.io&amp;utm_medium=audio.podcast.np&amp;utm_source=theintelligence&amp;utm_content=discovery.content.anonymous.tr_shownotes_na-na_article&amp;utm_term=sa.listeners\" rel=\"noopener noreferrer\" target=\"_blank\">kidult</a>\". Is there anything wrong with big kids collecting toys? And what does it say about her that —secretly— she might want one.</p><p><br></p><p>Topics covered:</p><ul><li>Toy industry</li><li>Demographic change</li><li>Kidults</li></ul><p><br></p><p>Links to articles: <a href=\"https://www.economist.com/business/2026/02/05/adults-are-propping-up-the-toy-industry?utm_campaign=a.io&amp;utm_medium=audio.podcast.np&amp;utm_source=theintelligence&amp;utm_content=discovery.content.anonymous.tr_shownotes_na-na_article&amp;utm_term=sa.listeners\" rel=\"noopener noreferrer\" target=\"_blank\">Adults are propping up the toy industry</a></p><p><br></p><p><em>Listen to what matters most, from global politics and business to science and technology—</em><a href=\"https://subscribenow.economist.com/podcasts-plus\" rel=\"noopener noreferrer\" target=\"_blank\"><em>Subscribe to Economist Podcasts+</em></a>.</p><p><br></p><p><em>For more information about how to access Economist Podcasts+, please visit our </em><a href=\"https://myaccount.economist.com/s/article/What-is-Economist-Podcasts\" rel=\"noopener noreferrer\" target=\"_blank\"><em>FAQs page</em></a><em> or watch </em><a href=\"https://www.youtube.com/watch?v=48TlDbL-4vU\" rel=\"noopener noreferrer\" target=\"_blank\"><em>our video</em></a><em> explaining how to link your account.</em></p><p><br></p><p><em>Music provided by Domestic Background Music and Blue Dot Sessions</em></p><p><br></p><p><em>Transcripts of our podcasts are available via </em><a href=\"https://open.acast.com/networks/62b196557a307e0012b6a990/shows/6909b7a46204e248db2b1b29/episodes/economist.com/podcasts\" rel=\"noopener noreferrer\" target=\"_blank\"><em>economist.com/podcasts</em></a></p>","author_name":"The Economist"}