{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/690212f54013c81f9af07e68/691b6cf77cf1b7ec457940bb?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Helen Burness – Owning Your Voice: Personal Branding, Allyship & LinkedIn for Lawyers","description":"<p>Recorded at the <strong>Legal Geek Conference in London</strong>, this bold and inspiring episode features <strong>Helen Burness</strong>, legal marketer, personal branding expert, and founder of Saltmarsh Marketing, on how lawyers (especially women in law) can show up, speak out, and lead online.</p><p><br></p><p>In this conversation with <strong>Hidde Bruinsma</strong>, Helen shares:</p><ul><li>Why <strong>owning your voice</strong> is no longer optional in the AI and algorithm era</li><li>How <strong>platform bias and people bias</strong> make visibility harder for women, and what to do about it</li><li>Why personal branding is about <strong>future-proofing your career</strong>, not just marketing</li><li>The fear lawyers face around visibility, and how to move past it</li><li>How law firms can better <strong>train and empower their people</strong> to be strong brand advocates</li><li>The role of <strong>LinkedIn</strong> as the “world’s biggest B2B conference”, and how to show up at your own pace</li><li>Why <strong>listening and staying human</strong> are the keys to long-term relevance</li></ul><p><br></p><p>Helen blends honesty, humour, and strategy in a must-hear episode for legal professionals navigating visibility, identity, and professional leadership in a digital-first world.</p>","author_name":"Recht in je Oor"}