In episode 7 of Beyond SEO, we’re joined by Jack Moore, founder of My Finance Function, to unpack what financial clarity really means for owner-led businesses heading into 2026.
What you’ll learn in this episode:
- Why cash flow matters more than profit for most businesses
- The biggest financial mistakes founders make when planning for growth
- When it makes sense to bootstrap vs raise investment
- How planned losses differ from uncontrolled burn
- The metrics business owners should actually be tracking
- Why marketing budgets are often cut first — and why that’s risky
- How AI and automation are changing finance (and where human judgment is still critical)
- What financial clarity should look like going into 2026
If you’re a founder, agency owner, SaaS operator, or running an owner-led business, this episode will help you think more clearly about money, growth, and decision-making in the year ahead.
00:00 – Welcome to Beyond SEO + introducing Jack Moore (My Finance Function)
00:52 – Jack’s background: from apprenticeship to audit → outsourced finance
02:08 – Why compliance isn’t enough: cash flow + forward planning matters
03:26 – The #1 mistake founders make: only looking backwards at the numbers
05:06 – What outsourced finance actually does (and why it saves founders time)
06:33 – 2026 planning + the UK budget: minimum wage impact and pricing decisions
08:45 – “Kaplan Hall of Fame” AI mistake + what it teaches about verification
12:26 – Bootstrap vs raise: when external investment actually makes sense
16:33 – The danger of funding: overspending, losing discipline, repeating cycles
22:15 – The core metrics to track: cash runway, debtor days, gross vs net margin
30:23 – When bookkeeping isn’t the issue: making strategic decisions (hiring, capex)
32:00 – Finance in 2026: automation, dashboards, AI—plus hallucination risk
37:32 – Jack’s key advice for 2026: financial clarity isn’t a luxury anymore
38:49 – Where to find Jack + what My Finance Function is building next
With rising costs, minimum wage increases, tighter margins, and more pressure on cash flow, many businesses are still making decisions based on historical numbers rather than forward-looking insights. This conversation cuts through compliance, myths about growth, and surface-level reporting to focus on what actually keeps businesses alive and scalable.
About the guest
Jack Moore is the founder of My Finance Function, delivering outsourced finance operations for owner-led and growing businesses. With a background in audit, compliance, and strategic finance, Jack helps businesses move beyond bookkeeping and into real financial decision-making.
Useful links
🔗 Connect with Jack on LinkedIn:
https://www.linkedin.com/in/jackmoore7/
🔗 Learn more about My Finance Function:
https://www.myfinancefunction.com/
If you got value from this episode, like, subscribe, and follow Beyond SEO for more honest conversations on growth, strategy, data, and decision-making that go beyond traditional SEO.
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