{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/68fa904ddeee754a7246f466/6902361efc950e90d2b0422c?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"The Testing Mindset: Inside SaaS Growth & AI Search with Ryan Jones | Beyond SEO® EP01","description":"<p>Welcome to Beyond SEO, the podcast by Growthack.io where we explore what really drives brand growth, from search and content to data and strategy.</p><p><br></p><p>In this first episode, Glen Chamisa sits down with Ryan Jones, Marketing Manager at SEOTesting.com, to unpack how experimentation shapes modern SEO.</p><p><br></p><p>- Why testing matters more than ever in SEO</p><p>- How AI search and LLMs are reshaping discovery</p><p>- Building a testing culture inside SaaS and small teams</p><p>- The balance between brand and acquisition</p><p>- Lessons from running marketing for a bootstrapped SaaS</p><p><br></p><p>00:00:00 Introduction – Beyond SEO with Growthack.io</p><p>00:00:18 Guest Intro – Ryan Jones from SEOTesting.com</p><p>00:01:39 The Power of Testing in SEO</p><p>00:05:23 Why Most Businesses Avoid Experimentation</p><p>00:06:45 How AI Search Is Changing the Game</p><p>00:08:44 When and How to Test Campaigns Effectively</p><p>00:10:44 Building a Testing Culture in Marketing</p><p>00:11:56 Managing Time and Focus in Small SaaS Teams</p><p>00:18:33 SaaS Onboarding and Retention Strategies</p><p>00:18:43 Understanding the SaaS vs E-commerce Difference</p><p>00:31:03 Personal Branding vs Company Branding in SaaS</p><p>00:37:05 Word-of-Mouth as a Marketing Channel</p><p>00:38:52 Brand vs Acquisition – Which Should You Prioritise?</p><p>00:41:00 Lessons for Start-ups and Resource Management</p><p>00:44:53 Core Values at SEOTesting.com</p><p>00:51:44 Biggest Lessons from SaaS Marketing</p><p>00:55:11 Closing Thoughts and Where to Connect</p><p><br></p><p>Growthack.io specialises in building SEO systems that drive revenue by combining technical, content, data-driven insights and AI-ready strategies to help your business scale smarter. No hype. No guesswork.</p><p><br></p><p>Award-winning SEO that helps your brand stay discoverable, trusted, and ready for what’s next.</p><p><br></p><p>Connect with us:</p><p><br></p><p>Growthack.io → https://blog.growthack.io/</p><p>LinkedIn → https://www.linkedin.com/company/growthackdigital</p><p>Ryan Jones → https://www.linkedin.com/in/ryan-g-jones/</p><p>SEOTesting.com → https://seotesting.com</p><p><br></p><p>Subscribe for more conversations that go beyond rankings and into what really drives growth.</p><p><br></p><p>#BeyondSEO #SEOTesting #SEO #SaaSMarketing #Growthack #RyanJones #SearchMarketing #Podcast #StartUps</p>","author_name":"Growthack.io"}