If I had to start my photography business over from zero, these are the marketing strategies I would focus on first.
In this episode of The Work We Keep, Kayla shares how she would build a photography business today using SEO, AI search optimization, social media marketing, strategic networking, styled shoots, local partnerships, email marketing, and word-of-mouth referrals. From working with an SEO specialist to help your photography website rank on Google and appear in AI-driven searches, to building brand advocates, connecting with your ideal clients locally, and growing an email list you actually own, this episode is a practical roadmap for photographers and creative entrepreneurs who want to get found by the right people.
If you're a photographer trying to book more clients, grow your local business, improve your photography SEO, or build a marketing strategy that doesn't rely entirely on Instagram, this episode is for you.
RESOURCES MENTIONED IN THIS EPISODE
PLANN
My go-to social media planning and scheduling tool for organizing content and staying consistent across platforms.
Flodesk
What I use to build my email list, create opt-ins, and send newsletters that keep my business top of mind.
Picture Perfect Rankings / Melissa Arlena
SEO support specifically for photographers to help optimize your website, improve Google visibility, and get found by the people already searching for what you offer.
","author_name":"Kayla Victor"}