In this solo episode of The Work We Keep, Kayla shares her exact social media marketing schedule and content structure for running Instagram, Facebook, Pinterest, and TikTok as a creative entrepreneur. If you’ve ever wondered how to stay consistent on social media without burning out, this episode breaks down the full system, from long-form podcast and evergreen content to carousels, short-form video, and Pinterest.
Kayla walks through how she repurposes podcast episodes into Instagram content, uses branded templates and Tonic Site Shop graphics for consistency, leverages ChatGPT to condense and expand ideas, and plans her grid using the Plann app to schedule posts in advance. She also shares practical tips like manually adding location tags and collaborations inside Instagram for better discoverability.
This episode is a transparent look at sustainable social media marketing for photographers, creatives, and small business owners who want structure, clarity, and longevity, not constant content chaos.
If you’re looking for a realistic Instagram marketing workflow, content repurposing strategy, and behind-the-scenes insight into how a working mom and business owner manages multiple platforms each week, this one is for you.
Grab my \"Steal My Social Media Checklist\" to help create a sustainable social media strategy: https://kaylamariphotography.myflodesk.com/sjmuytr96q
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