In this episode of The Marketing Clubhouse, we're joined by Mark Kelliher, an experienced media, content and brand leader who has spent nearly two decades helping brands capture attention and connect with audiences.
Having worked across New Zealand, the UK and the US, with senior roles at MediaWorks, PHD, The Spinoff and Live Nation, Mark has experienced the changing media landscape from both sides - the brands trying to reach people and the platforms competing for their attention.
Together, we unpack what it really takes to earn attention in an increasingly crowded world, whether attention spans are actually shrinking, and why producing more content doesn't necessarily mean creating more impact.
We also explore the role of storytelling, creativity and cultural relevance in modern marketing, how AI is changing content creation, and what separates brands people simply notice from those they genuinely remember.
This is a thought-provoking conversation for marketers, brand builders and content creators looking to cut through the noise and create work that actually resonates.
This episode will challenge the way you think about attention, help you understand why more content isn't always better content, and explore how creativity, cultural relevance and great storytelling can help brands become not just more visible - but more memorable.
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