In this episode of The Marketing Clubhouse, we're joined by Clive Antony, founder of Christchurch-based creative agency Antony & Mates, to make the case for one of marketing's most overlooked tactics.
While marketers are constantly encouraged to think bigger, reach wider audiences and chase national or global growth, Clive has taken a different approach. He's built an agency deeply connected to Christchurch, working with organisations including the Crusaders, Ngāi Tahu and the University of Canterbury while becoming actively involved in the creative and cultural community around him.
Together, we explore what happens when businesses stop trying to market to everyone and instead focus on becoming genuinely relevant to the people, places and communities closest to them.
From the pursuit of reach on social media to local identity, community involvement and knowing when it actually is time to go wider, this conversation challenges the assumption that bigger audiences automatically mean better marketing.
This is a practical conversation for marketers, founders and local businesses looking to build stronger brands by understanding where they operate and the people they actually need to reach.
This episode will challenge the instinct that growth always means going bigger and show why sometimes the smartest marketing strategy is to go smaller, deeper and become impossible to ignore in the place that matters most.
","author_name":"The Marketing Club"}