In this episode of The Marketing Clubhouse, we're joined by Catherine Toms, founder of AI Growth Academy and a leader in helping marketers and organisations build the skills they need to navigate an AI-powered world.
Catherine has spent her career helping marketers embrace change, from leading digital transformation to now working with thousands of marketers to build genuine AI capability. But her approach isn't about chasing every new tool or automating everything possible. Her belief is simple: AI won't fix bad marketing.
Together, we explore what AI fluency actually means, why knowing how to use ChatGPT or Claude is only the beginning, and how marketers can use AI intentionally without outsourcing the critical thinking, creativity and judgement that make great marketing work.
We also unpack the mistakes organisations are making when rolling out AI, how to separate genuine best practice from hype, and what the highest-performing marketing teams will be doing differently as AI becomes embedded in everyday work.
This is a practical conversation for marketers who want to get genuinely good at AI without losing sight of what makes them good marketers in the first place.
This episode will help you cut through the AI noise, become more intentional about where technology fits into your marketing, and build the combination of AI fluency, strategic thinking and human judgement that will matter far more than simply knowing how to write a good prompt.
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