{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/68ef1f6ace402940bc5719be/6a8d3ce8ec72659474f55632?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"The Hype Beyond A Good Campaign With Mark Ho","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/68ef1f6ace402940bc5719be/1787640939617-52f85341-e6fa-4ca6-91ed-c64f071ee436.jpeg?height=200","description":"<p>In this episode of The Marketing Clubhouse, we're joined by Mark Ho, founder of BrightGrain and one of Australia's most respected strategic marketers.</p><p><br></p><p>After building his career across major consumer brands, Mark has become known for challenging conventional marketing thinking. </p><p><br></p><p>Rather than jumping straight to campaigns and tactics, he encourages businesses to slow down, ask better questions, and focus on solving the right problems before spending another marketing dollar.</p><p><br></p><p>Together, we unpack his philosophy of \"Transformation Marketing,\" explore why long-term brand building still matters in a world obsessed with short-term growth, and discuss how marketers can balance commercial pressure without getting distracted by the latest trends or buzzwords.</p><p><br></p><p>This is a thought-provoking conversation for marketers who want to move beyond execution and become more strategic, commercially minded leaders.</p><p><br></p><h3>What we cover in this episode</h3><ul><li>What Transformation Marketing actually means and why it matters</li><li>Why the best marketing starts with better questions—not better campaigns</li><li>Recognising when the old marketing playbook is no longer working</li><li>How to identify the real business problem before jumping into execution</li><li>The difference between genuine brand building and \"brand theatre\"</li><li>Why established brands still need to invest in long-term brand growth</li><li>How to balance brand investment with short-term commercial outcomes</li><li>Practical ways to push back when organisations demand instant results</li><li>What a realistic 90-day plan looks like when balancing brand and activation</li><li>The habits every marketer can build to become a stronger strategic thinker</li></ul><p><br></p><h3>You should listen if...</h3><ul><li>You're responsible for both brand and commercial performance</li><li>You're tired of chasing marketing trends without seeing long-term results</li><li>You want to become a more strategic marketer and business partner</li><li>You're working in a fast-growing business where the old playbook isn't working anymore</li><li>You want to better balance long-term brand building with short-term growth targets</li></ul><p><br></p><p>This episode will help you think more strategically, ask better questions before jumping into execution, and build marketing that creates lasting business impact - not just another campaign.</p><p><br></p><p>P.S If anyone remembers the Chicken Tonight ads from the 90's... this man was responsible!</p>","author_name":"The Marketing Club"}