In this episode of The Marketing Clubhouse, we're joined by Aleisha McCall, founder of Ultimate Edge Communications, media strategist, and host of The Black Box of Media podcast.
After representing Australia and New Zealand at four World Synchronised Ice Skating Championships, Aleisha made the leap into broadcasting before building her own agency from the ground up. Today, she helps high-growth brands navigate paid media, AI, and the rapidly changing digital landscape, with one bold belief at the centre of her thinking: in today's world, the algorithm has become one of your most important customers.
Together, we explore how AI is reshaping marketing, whether traditional customer personas still have a place, and how brands can optimise for algorithms without losing the authenticity that makes people want to follow them.
This is a forward-thinking conversation for marketers who want to stay ahead of industry change while continuing to build brands that people genuinely connect with.
This episode will help you rethink how modern marketing works, understand the growing influence of algorithms, and build strategies that resonate with both technology and the humans on the other side of the screen.
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