In this episode of The Marketing Clubhouse, we're joined by Cass Barker, Director of Gybe Consulting and one of Australia's leading specialist marketing recruiters.
With more than 16 years of experience helping marketers land jobs, build careers, and navigate an increasingly competitive hiring market, Cass has interviewed thousands of candidates and worked alongside some of Australia's biggest brands. She knows exactly what gets marketers shortlisted, what gets them overlooked, and what hiring managers are really looking for in 2026.
Together, we unpack what today's job market actually looks like, how AI is changing recruitment, and the practical steps marketers can take to stand out from the crowd.
This is an essential conversation for anyone thinking about their next career move, whether you're actively job hunting, preparing for future opportunities, or simply wanting to build a stronger personal brand.
What we cover in this episode
You should listen if you're applying for marketing roles in today's competitive market, you're updating your CV or LinkedIn profile, you want to interview with more confidence, you're unsure how AI fits into the job application process or you're looking to grow your marketing career or secure your next opportunity
This episode will help you understand what recruiters are really looking for, avoid common job search mistakes, and give you practical strategies to stand out in one of the most competitive hiring markets marketers have faced in years.
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