In this episode of The Marketing Clubhouse, we’re joined by Anna Henwood, CEO of Stickybeak and former CMO of Les Mills International.
Anna is on a mission to make feedback a core part of the marketing process - not an expensive afterthought.
We unpack why traditional research slows marketers down, how testing with real consumers changes the speed and confidence of decision-making, and why Anna believes you should “test the ingredients, not the cake.”
This episode is a practical playbook for one-person marketers and small teams who want to move faster, waste less budget, and build marketing that actually resonates.
What we cover in this episode:
• Where feedback fits in the marketing cycle - and when to push for it
• Why traditional research can produce jaded responses
• The difference between testing in artificial environments vs real scroll contexts
• What it means to “test the ingredients, not the cake”
• How to build a living feedback loop as a solo marketer or small team
• The key metrics small teams should watch weekly without drowning in data
You should listen if… You’re a one-person marketer juggling everything, you’ve launched campaigns that “felt right” but didn’t land, or you want to move faster without blowing your budget.
This episode gives you a simple, realistic framework for using feedback as a growth tool - not a blocker.
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