In this episode of The Marketing Clubhouse, we’re joined by Kim Voon, founder of Insight Online, who has spent over a decade helping New Zealand SMEs stop wasting money on digital marketing that looks good in reports but doesn’t drive sales.
We unpack the most common mistakes small businesses make online - from “set and forget” websites to chasing shiny new platforms without fixing the basics.
Kim shares what actually matters, which metrics owners should watch weekly, and how SMEs can hold agencies accountable for real commercial results. If you’ve ever looked at a marketing report full of clicks and impressions and thought, “But where are the sales?” - this episode is for you.
What we cover in this episode
• The top three digital marketing mistakes SMEs consistently make
• Why “set and forget” marketing quietly kills growth
• The fundamentals businesses should fix before spending another dollar on ads
• The disconnect between agency reports and actual revenue
• The key metrics SME owners should track weekly (and why most don’t)
• What small businesses really need to know about the future of digital advertising
You should listen if… You’re a small business owner tired of marketing that feels busy but not profitable. You’re working with an agency and not sure what “good” actually looks like. Or you’re a marketer who wants to focus less on vanity metrics and more on commercial impact.
This episode cuts through the noise and brings digital marketing back to what it should be about - sustainable sales.
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