{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/68ef1f6ace402940bc5719be/698d85d83f15cb4dab0dcb9d?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Outdoor isn't Old School with Tom Horton","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/68ef1f6ace402940bc5719be/1770882385033-abd38526-2cee-41a6-ba49-7d217c7a8120.jpeg?height=200","description":"<p>In this episode of <em>The Marketing Clubhouse</em>, we’re joined by Tom Horton, Marketing Manager at Phantom Billstickers - New Zealand’s street poster powerhouse. </p><p><br></p><p>While most brands chase screens and scrolls, Phantom Billstickers is doubling down on large-scale wall takeovers, tactile media, and creative activations that stop people in their tracks.</p><p><br></p><p>We unpack why OOH still delivers unique value in a digital-saturated world, how sustainability is shaping Phantom’s positioning, and how physical campaigns can spark online momentum. This is a conversation about creative constraint, brand storytelling in public spaces, and why offline media might be more powerful than ever.</p><h4><br></h4><h4><strong>What we cover in this episode</strong></h4><ul><li>Why OOH and street posters are seeing a resurgence in a digital-first era</li><li>What types of campaigns work best in physical public spaces</li><li>How Phantom communicates sustainability credentials without sounding performative</li><li>Designing poster campaigns that spark UGC and social momentum</li><li>Turning creative constraints into bold activation ideas</li><li>How to measure ROI and impact in outdoor media</li><li>Balancing national scale with hyper-local cultural relevance</li></ul><p><br></p><p>You should listen if you’re a marketer who lives in dashboards and performance metrics and want to rethink the role of physical media, or you’re curious about how offline can amplify digital - not compete with it.</p><p><br></p><p>This episode is a reminder that not everything powerful lives behind a screen.</p>","author_name":"The Marketing Club"}