{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/68ef1f6ace402940bc5719be/6975728c54d2a71b94e5af88?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Turning Strategy & Storytelling into Scale with Michaela Egbers","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/68ef1f6ace402940bc5719be/1769304540422-95ee946f-3f31-4244-9f36-7c551bee3827.jpeg?height=200","description":"<p>In this episode of <em>The Marketing Clubhouse</em>, we’re joined by Michaela Egbers, a marketer who’s spent the last decade helping startups, scale-ups, and creative brands turn strategy and storytelling into real growth. </p><p><br></p><p>From being the first marketing hire at Icehouse Ventures to now leading marketing at Ideally, Michaela shares what it takes to build credibility, community, and cut-through in crowded ecosystems.</p><p><br></p><p>This conversation explores how strong storytelling scales across founders, investors, marketers, and researchers and why retention, purpose, and clarity matter just as much as acquisition. It’s a practical, thoughtful look at how modern marketing works when you’re building for the long term.</p><p><br></p><h3><strong>What we cover in this episode</strong></h3><ul><li>How to balance credibility and aspiration when storytelling for founders, investors, and scale-ups</li><li>Why retention and community marketing are critical—and what CMOs can learn from ecosystem-led brands</li><li>The role of copywriting across the full funnel, from first touch to long-term engagement</li><li>Helping startups evolve from product-led pitches to purpose-driven brands without losing commercial focus</li><li>The difference between ecosystem marketing and product marketing and how to avoid diluted messaging</li><li>Which marketing metrics actually matter when scaling platforms, communities, and modern SaaS brands</li></ul><p><br></p><p>You should listen if you're a marketer, startup founder, or brand leader looking to scale your impact through storytelling, strategy, and community.</p><p><br></p>","author_name":"The Marketing Club"}