In this episode of The Marketing Clubhouse, we’re joined by Cat Emerson, Chief Customer Officer at Kernel Wealth and one of the company’s very first hires. Cat shares what it really looks like to build a brand from the ground up in a fintech startup—far beyond the glossy startup stereotypes. From moving out of big corporate marketing roles into early-stage chaos, to realising that trust (not financial products) is Kernel’s true value proposition, this conversation unpacks the realities of marketing in a highly regulated, emotionally charged category. It’s an honest look at money, trust, and what it takes to grow a brand when the stakes are high.
If you’re a marketer navigating a high-trust, high-risk category where getting it wrong really matters, this episode is for you. From anyone working in fintech, finance, or regulated industries, or for marketers who want a realistic view of what “building from scratch” actually looks like.
","author_name":"The Marketing Club"}