{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/68e4c0be965488b63a6987c5/6a48ad46ecd123914386cab4?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"World Cup | Big Business | 6","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/68e4c0be965488b63a6987c5/1783151551047-33a45a85-9034-4b90-aee1-99c46b13e853.jpeg?height=200","description":"<p>How does a country where football is a minority sport end up hosting — and cashing in on — the biggest World Cup in history? What happens when FIFA stops behaving like a sporting federation and starts behaving like a multinational? And when the tournament generates $14 billion in a single World Cup, who's actually footing the bill?</p><p>Twelve global sponsors, three and a half million fans through the turnstiles, and a World Cup final so dull it needed penalties to save it — Peter and Afua follow the money to USA '94.</p><p><br></p><p>Join <strong>Legacy Plus</strong> for bonus episodes, early access, Q&amp;A's, fewer adverts and more.</p><p><strong>legacy.supportingcast.fm</strong></p><p><br></p><p>[0:00] A World Cup arrives in a country that doesn't even like football</p><p>[3:56] João Havelange and the birth of FIFA's global sponsorship machine</p><p>[9:54] Nigeria and Saudi Arabia arrive to rewrite the football map</p><p>[19:24] The post-communist world gets its own flag on the pitch for the first time</p><p>[20:49] Hristo Stoichkov and Gheorghe Hagi become the stars of the tournament</p><p>[23:37] Andrés Escobar's own goal, and a tragedy nobody saw coming</p><p>[25:47] Brazil finally get the ending football's most-loved nation deserved</p><p>[27:00] Why an African team winning the World Cup would change everything</p><p><br></p><p>Stay connected with Legacy:</p><p>Instagram: @originallegacypodcast</p><p>TikTok: @legacy_productions</p><p><br></p><p>Explore more from Peter and Afua — essays, sources, and ideas:</p><p>Substack: peterfrankopan.substack.com | afuahirsch.substack.com</p>","author_name":"Original Legacy Productions"}