Well… it’s not just a game anymore.
In this week’s episode of Overnight Experts, Chris and Sam dive into Sports Disruption — how tech, media, and money are rewriting the rules of fandom.
In Australia, sport has always been about identity and belonging. But streaming and social media have turned that passion into a full-time engagement loop. Drive to Survive didn’t just revive Formula 1. It changed how every sport markets itself, turning behind-the-scenes storytelling into the main event. Now leagues from the AFL to the UFC are chasing that same binge-worthy formula.
From fantasy leagues to fan data, from broadcast to brand, the boundary between sport and entertainment is disappearing.
Tune in as Chris and Sam unpack how disruption is transforming not just the game — but the way we feel about it.
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