I explore Changan's strategic entry into the British EV market with Nic Thomas, UK MD at Changan Europe, probing him about timing, market perception and challenges of brand perceptions. Nic reveals how the company plans to build trust among UK consumers, differentiate itself from established players and tailor its services to local expectations. The conversation also sheds light on Changan's broader European expansion plans, and what success looks like for the brand in a competitive landscape.
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