BJ Fogg has spent more than 25 years studying an apparently simple question: why do people do what they do?
Fogg founded Stanford University’s Behavior Design Lab and wrote the bestselling book ‘Tiny Habits: The Small Changes That Change Everything’. His central idea is that lasting change rarely begins with a heroic burst of motivation. It begins by making the desired behaviour so small and easy that it becomes difficult not to do.
His entertaining TEDx talk, “Forget Big Change, Start With a Tiny Habit”, explains the method through examples such as flossing one tooth or doing two push-ups to start the new habit. It sounds almost comically insignificant. That is precisely the point.
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