Lucas Cawte didn't grow up planning to run one of Canterbury's most recognised irrigation companies. From servicing medical equipment in London hospitals to becoming CEO of Rainer Irrigation, his journey is anything but straight line.
In this episode we talk about the Briggs family legacy, how Mid-Canterbury went from flood irrigation to spray, why farmers are doing more for the environment than the media gives them credit for, and what it really takes to build a team in a small town with near-zero unemployment.
Plus Lucas gives some genuinely good advice for anyone in the trenches of growing a business.
🌿 Rainer Irrigation - https://rainer.co.nz/
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🎙️ Recorded at Red Nine Studios
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CHAPTERS
00:00 Intro
00:39 The Briggs Family & How Rainer Started
03:03 From London Hospitals to CEO
05:38 Why Irrigation is the Lifeblood of Canterbury
07:41 Border Dikes, the Rule Change & the Shift to Spray
12:24 How Irrigation Technology Has Evolved
15:09 How Data is Driving Modern Farming
17:10 The Biggest Misconceptions About Water Management
18:29 Are Farmers Ahead of the Environmental Narrative?
19:06 Expanding into Oamaru
21:33 Attracting Good People in a Small Town
24:14 Business Advice for Year Two
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