What would happen to your business if everything went wrong tomorrow?
In this episode, we sit down with the Ollie Law from Fixinc to break down the reality of crisis management, business risk, and why most companies fail when it matters most.
From real-world examples like the Christchurch mosque attacks to the very real threat of a tsunami hitting New Zealand, this conversation explores how unprepared most businesses (and people) actually are — and what you can do about it.
We dive into:
• Why getting more customers isn’t your biggest problem
• The hidden risks that could shut your business down overnight
• What actually happens during a crisis
• The biggest mistake organisations make (communication)
• Why payroll is more important than you think
• How to build a resilient business that survives anything
If you run a business, this is one of the most important conversations you’ll hear.
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🎙️ Recorded at Red Nine Studios (Christchurch)
👉 https://www.redninestudios.com
Instagram: @redninestudio
Podcast Instagram: @recordedatrednine
With FixInc – Crisis & Risk Advisory
👉 https://www.fixinc.io
CHAPTERS
00:00 – Promo Highlights
00:38 – What Keeps Business Owners Up at Night
01:01 – Why More Customers Isn’t the Real Problem
02:20 – Building a Resilient Business
03:26 – What “Business As Usual” Really Means
04:52 – What Is a Crisis?
06:48 – Where Most Businesses Fail
08:16 – The One Thing Every Business Must Protect (Payroll)
10:57 – Inside the Christchurch Mosque Crisis
14:55 – When Communication Breaks Down
17:44 – The Biggest Mistake During a Crisis
19:53 – How Emergency Management Actually Works
22:49 – Are We Prepared for Another Disaster?
24:27 – “There Is a Tsunami Coming”
26:02 – What a Tsunami Would Actually Do
28:17 – You Might Only Have 45 Minutes
30:05 – The Reality of Starting a Business
31:38 – “It Came Right” – The Entrepreneur Journey
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