What happens when personal crisis turns into a business idea that explodes?
In this episode, Tim Bateman shares the full story behind O-Studio — from his wife Laura’s health battle to building one of the fastest-growing recovery and wellness businesses in New Zealand and Australia.
We dive into the reality of performance, stress, work ethic, and why putting your health first might be the most important business decision you ever make.
From launching Cloud 9 Float Club with 120 bookings in week one, to scaling O-Studio across multiple locations, this is a raw and honest look at what it actually takes to build something meaningful.
What You’ll Learn
• The real reason O-Studio exists
• How stress impacts performance (in sport & business)
• Why most founders get product wrong
• The mindset required to scale fast
• How to balance ambition, family, and wellbeing
• Why “success” never feels like success
🌐 Find O-Studio
New Zealand: https://www.ostudio.co.nz
Australia: https://www.ostudio.com.au
Instagram: @ostudio_global
Red Nine Studios
https://www.redninestudios.com/
Studio: @redninestudio
Podcast: @recordedatrednine
CHAPTERS
00:46 “The best place in the world”
01:22 Why recovery improves performance
02:21 Putting your health first
03:04 Work ethic & insecurity
04:24 Scaling to 9 studios
05:13 Why success never feels finished
06:24 Learning to enjoy the process
06:57 The reality of 100-hour weeks
08:02 Switching off for family
10:18 The love story behind it all
13:00 Becoming a dad at 19
14:23 Laura’s MS diagnosis
17:00 How stress impacted rugby performance
17:39 Discovering wellness
18:18 Stem cell treatment journey
18:45 First float experience
20:04 Launching the business
20:57 120 bookings in week one
22:09 Getting back into rugby
24:33 A new mindset on performance
25:24 Advice for new founders
26:07 Why product is everything
27:25 “Build the plane while flying it”
28:12 Costly business mistakes
29:52 Testing and evolving the model
31:26 Finding the winning formula
32:22 Making the business profitable
33:18 Where to find O-Studio
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