Episode Summary:
Robin Wheeler, Chief Revenue Officer at Fetch, joins The Seat to unpack the experiences, decisions, and people that shaped her journey from high-energy athlete to high-impact executive.
Across more than 25 years in advertising, media, and technology, including leadership roles at AOL, Twitter, MoPub, and now Fetch, Robin has learned that careers rarely follow a straight line. She and Ray discuss how the energy and hustle she developed through sports became foundational to her leadership style, why sometimes you need to borrow someone else’s confidence before finding your own, and how mentors, sponsors, and trusted advocates can change the trajectory of a career. Robin also shares her decision to step back from leadership after becoming a parent, why every career move should add another “tool to your tool belt,” and how to build visibility inside an organization without making it about self-promotion. Now sitting in the CRO seat, Robin reflects on learning to trust years of preparation rather than striving for perfection, what she looks for when hiring and developing talent, and why the careers you help build may ultimately be a better measure of leadership than the revenue you generate.
Chapters:
00:00 - Careers Aren’t Always a Straight Line
01:56 - From High-Energy Athlete to Leader
07:46 - Why Sales Is a People Business
11:20 - Early Sales Lessons & Learning to Hear “No”
13:06 - Borrowing Someone Else’s Confidence
19:40 - Career Pivots, Parenthood & Redefining Success
24:48 - Mentors, Sponsors & Advocates
29:50 - Self-Advocacy, Visibility & the Career “Tool Belt”
35:23 - What Changes in the CRO Seat
40:03 - Hiring, Leadership Legacy & Earning Your Future Seat
Keywords:
Robin Wheeler, Fetch, CRO, revenue leadership, sales leadership, executive leadership, career development, mentorship, sponsorship, confidence, career growth, talent development, resilience, ad tech, The Seat Podcast
Robin's Bio:
Robin Wheeler serves as Chief Revenue Officer at Fetch, where she leads the company's go-to-market strategy, driving enterprise growth, revenue innovation and deepening strategic relationships with the world's leading consumer brands. At Fetch, Wheeler is responsible for shaping the company's revenue vision, building long-term partnerships rooted in data, measurement and customer impact. Under her leadership, Fetch has accelerated its market expansion and solidified its position as a performance-first platform for brands seeking measurable, omnichannel results.
Before joining Fetch, Wheeler spent 11 years at Twitter, most recently as Vice President of U.S. Client Solutions, where she worked with top brands like Procter & Gamble, Kraft and Coca-Cola. She also led MoPub, Twitter's mobile-app monetization business, and managed sales for the CPG, tech, and telecom verticals, driving significant revenue growth.
Earlier in her career, Wheeler held leadership roles at AOL, Time Inc., U.S. News & World Report and TBWA\\Chiat\\Day LA.
Ray's Bio:
Ray Erickson is the host of The Seat, a podcast featuring 1:1 conversations with revenue leaders across media, marketing, and advertising, exploring the early days, mentors, setbacks, and defining moments that shaped how they lead today. By day, Ray serves as VP of Sales at Cluep, where he leads the East Coast sales team, partnering with brands and agencies to leverage AI-powered audience intelligence across social media. With more than 20 years of experience spanning ad tech, CTV, streaming, data, and digital media, he has built and scaled revenue organizations at companies including Samsung Ads, A Parent Media Company (Victory+), Conversant, and Intuit. He created The Seat to sharpen his own leadership edge while paying it forward to the next generation of aspiring sales leaders.
Social Links:
Instagram: @theseat.pod
TikTok: @theseat.pod
LinkedIn: The Seat Podcast (LinkedIn Page)
Host: Ray Erickson (LinkedIn)
Website: www.theseatpodcast.com
Listen:
Apple Podcasts / Spotify / iHeart / Pandora / Acast / YouTube
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