{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/68d23c3e7d53f4238e89c27b/6a2ba6ada23fc6066581a9e6?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"George Hannah - Personal Branding in the Age of AI","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/68d23c3e7d53f4238e89c27b/1781245387635-7b8241ab-0913-4648-a570-db3ea08bca11.jpeg?height=200","description":"<p>Personal branding is career insurance for lawyers. That is how <strong>George Hannah</strong> treats it, and it is paying off.</p><p><br></p><p>George is a solicitor apprentice at Lewis Silkin and the founder of Best Practice, the legal AI newsletter he started in January 2025 with one viral LinkedIn post. Today it is a media company with a podcast and a personal brand of more than 12,000 LinkedIn followers, run entirely next to his day job.</p><p><br></p><p>We get into his personal branding playbook: why perfectionism keeps lawyers invisible, why an email list beats a rented audience, and why he posts at 80 percent and walks away. Then the legal AI market: Jude Law fronting Legora, Gabriel Macht fronting Harvey, Claude for Legal, the Freshfields deal and the Gartner hype cycle.</p><p><br></p><p>And the question every firm is wrestling with: what is left for junior lawyers when AI does the grunt work? George's answer: build the agents.</p><p><br></p><p><strong>Powered by Zeno</strong></p><p>This episode is powered by Zeno. <strong>Zeno</strong> is an AI native legal workspace built for Dutch and EU law.</p><p>Its AI navigates law like a human legal professional. Secure, transparent and grounded in authoritative sources.</p><p>Visit<a href=\"https://zeno.law/\" rel=\"noopener noreferrer\" target=\"_blank\"> zeno.law</a> and make deep thinking your competitive edge.</p><p><br></p><p><strong>You'll learn</strong></p><ul><li>why a personal brand works as career insurance</li><li>how one viral post grew into a legal media company</li><li>why perfectionism keeps lawyers invisible on LinkedIn</li><li>what the celebrity brand war says about the legal AI market</li><li>whether legal AI has reached the peak of the hype cycle</li><li>how junior lawyers stay valuable by building AI agents</li></ul><p><br></p><p><strong>Chapters</strong></p><p>00:00 Introduction</p><p>02:21 One viral post starts Best Practice</p><p>04:49 Email lists and the discipline of weekly content</p><p>08:09 From Sunday newsletter to legal media company</p><p>11:19 Personal branding is not luck</p><p>12:22 Why lawyers fail at personal branding</p><p>16:03 Personal branding in the age of AI slop</p><p>18:07 Your personal brand as career insurance</p><p>22:01 The TBD Marketing LinkedIn leaderboard</p><p>23:39 Post at 80 percent and put your phone away</p><p>26:06 Jude Law, Gabriel Macht and the legal AI brand war</p><p>28:58 Have we reached the peak of the hype cycle</p><p>30:30 Claude for Legal, Microsoft and the Freshfields deal</p><p>35:47 Access to justice and Lawhive's AI lawyer Lawrence</p><p>40:32 What junior lawyers do when AI takes the grunt work</p><p>47:08 Portfolio careers and weekly check-ins</p><p>50:50 Advice for lawyers finding their voice</p><p><br></p><p><br></p>","author_name":"Recht in je Oor | Hidde Bruinsma"}