In this episode, we speak with Rashi Ray, Director at Response India and co-founder of the fearless Zero Budget Agency. One of the youngest women leaders in Indian advertising, Rashi has carved her own path in a male-dominated industry, bringing bold ideas, Bengali storytelling, and a fresh perspective to brand building.
Why This Episode Matters:
The world of advertising is changing fast, from traditional campaigns to digital-first strategies, from AI-driven tools to human creativity, and from lip service on diversity to real inclusion. Rashi Ray unpacks what it means to lead as a woman in the ad world, why most brands still don’t understand Gen Z consumers, and how creative leaders can pioneer the future of storytelling.
Inside the World of Advertising:
Connect with Us
Mohua Chinappa: https://www.linkedin.com/in/mohua-chinappa/
The Mohua Show: https://www.themohuashow.com/
Connect with the Guest
Rashi Ray: https://www.instagram.com/rashiray/
References:
Zero Budget Agency, Response India, Ram Ray
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More Episodes Like This:
Aekta Kapoor: https://www.youtube.com/watch?v=u1aXgsHwubM&t=1505s
Sunil Bhandari: https://www.youtube.com/watch?v=8Sx8iUj572k
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The views expressed by our guests are their own. We do not endorse and are not responsible for any views expressed by our guests on our podcast and its associated platforms.