{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/68c5b8b086eb67a6f68470d8/6950336d30165a956d00a404?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Brandy Booth, Owner of Lemon & Lavender in Madison, AL","description":"<p><strong>This week:&nbsp;</strong></p><ul><li>How refilleries can look different in different communities; some offer only refillable products and others have a more general focus with some refill options (like Lemon &amp; Lavender)</li><li>How location &amp; customer traffic impacts discoverability &amp; volume</li><li>Workshops! Brandy’s an expert workshop leader and has advice on different types of workshops, how to market them, ticketing, agendas, types, you name it! (and we very much thank her for sharing all of her experience &amp; knowledge with us!)</li><li>Education &amp; inviting new customers into the refill space, including how to explain refill to those that are new to it</li><li>Reeling people into the eco-friendly world</li><li>Purchasing - logistics, timing, volume, shipping, carbon footprints, container reuse &amp; giveaways, and generally how to make decisions on what’s the best option when purchasing bulk refills</li><li>Local partnerships!</li><li>What to do with packaging &amp; shipping materials</li></ul><p><br></p><p><strong>Where to find Lemon &amp; Lavender:&nbsp;</strong></p><ul><li><a href=\"https://lemonandlavendermadison.com/\" rel=\"noopener noreferrer\" target=\"_blank\">Website</a></li><li><a href=\"https://www.facebook.com/lemonandlavendermadison\" rel=\"noopener noreferrer\" target=\"_blank\">Facebook</a></li><li><a href=\"https://www.instagram.com/lemonandlavendermadison\" rel=\"noopener noreferrer\" target=\"_blank\">Instagram</a></li><li><a href=\"https://www.pinterest.com/lemonandlavendermadison/\" rel=\"noopener noreferrer\" target=\"_blank\">Pinterest</a></li><li><a href=\"https://youtube.com/@lemonlavendermadison6688?si=guHmlXIwLlOioUX5\" rel=\"noopener noreferrer\" target=\"_blank\">YouTube</a></li></ul><p><br></p><p><strong>Links:&nbsp;</strong></p><ul><li><a href=\"https://juniperseedmercantile.com/\" rel=\"noopener noreferrer\" target=\"_blank\">Juniperseed Mercantile</a></li><li><a href=\"https://www.theleanrefillery.com/\" rel=\"noopener noreferrer\" target=\"_blank\">The Lean Refilery</a></li><li><a href=\"https://thecleanrefill.co/\" rel=\"noopener noreferrer\" target=\"_blank\">The Clean Refillery</a></li><li><a href=\"https://www.a2movers.com/\" rel=\"noopener noreferrer\" target=\"_blank\">Men on the Move</a></li><li><a href=\"https://movewithcorrigan.com/\" rel=\"noopener noreferrer\" target=\"_blank\">Corrigan Moving Co.</a></li><li><a href=\"https://phoenixglassrecycling.com/faqs\" rel=\"noopener noreferrer\" target=\"_blank\">Phoenix Glass &amp; Recycle</a></li></ul><p><br></p><p><br></p><p><strong>Question from Jasmine Hyde, Owner of </strong><a href=\"http://l.e.s.s.in/\" rel=\"noopener noreferrer\" target=\"_blank\"><strong>L.E.S.S.</strong></a><strong> in Lawrence, KS:</strong> how are you navigating the finances, data on the industry, and translating what you do to other stakeholders? What are other business owners doing to mitigate your refill store not really fitting into a box that compares to another type of industry?</p><p><br></p><p><br></p><p>Email <a href=\"mailto:CapitalismForGreen@gmail.com\" rel=\"noopener noreferrer\" target=\"_blank\">CapitalismForGreen@gmail.com</a> with your questions, topic requests, and feedback!&nbsp;</p><p><br></p><p>Find more with Jessica &amp; Andrea on Episode 24 of the Capitalism for Good podcast project (<a href=\"https://podcasts.apple.com/us/podcast/capitalism-for-good/id1779598970?i=1000730595384\" rel=\"noopener noreferrer\" target=\"_blank\">Apple</a> |<a href=\"https://open.spotify.com/episode/2BOSFZuy5hMkzb0A13HJHc?si=upLeJArcTPyT2QTKBIsf9Q\" rel=\"noopener noreferrer\" target=\"_blank\"> Spotify</a>)</p><p><br></p><p><a href=\"https://podcasts.apple.com/us/podcast/capitalism-for-green/id1848015700?itscg=30200&amp;itsct=podcast_box&amp;ls=1&amp;mttnsubad=1848015700\" rel=\"noopener noreferrer\" target=\"_blank\">Apple</a> | <a href=\"https://www.byocco.com/\" rel=\"noopener noreferrer\" target=\"_blank\">BYOC Co.</a> | <a href=\"https://www.facebook.com/byoccoshop\" rel=\"noopener noreferrer\" target=\"_blank\">BYOC Co. Facebook</a> | <a href=\"https://www.instagram.com/byoc_co\" rel=\"noopener noreferrer\" target=\"_blank\">BYOC Co. Instagram</a> | <a href=\"https://www.patreon.com/CapitalismForGreen\" rel=\"noopener noreferrer\" target=\"_blank\">Capitalism for Green</a> | <a href=\"https://www.facebook.com/profile.php?id=61585040726354\" rel=\"noopener noreferrer\" target=\"_blank\">Capitalism for Green Facebook</a> | <a href=\"https://www.instagram.com/capitalismforgreen/\" rel=\"noopener noreferrer\" target=\"_blank\">Capitalism for Green Instagram</a> | <a href=\"https://open.spotify.com/show/3q6Zag8HzheqxITQK1y4dN?si=5aa8d52f3dd447b5\" rel=\"noopener noreferrer\" target=\"_blank\">Spotify</a></p><p><br></p>","author_name":"Andrea Masterson"}