Victoria Lawson – Making form-filling a distant memory
Sometimes the simplest ideas are the most transformative. Victoria Lawson, Founder and CEO of Wholepal, has created a platform that’s quietly revolutionising how suppliers and wholesalers share product data — removing the spreadsheets, the errors and the hours of wasted time that once defined the process.
In this conversation, Victoria shares her journey from FMCG account manager to tech founder — and how a single frustration sparked an industry-changing idea. Victoria talks about:
How a daily admin headache led to the creation of Wholepal
Why 99% of new-line forms come back inaccurate or incomplete
How AI and machine learning can transform efficiency without replacing people
Overcoming fear of change in a relationship-driven industry
Building a tech team based on talent and fit, not gender, in a traditionally male space
Facing personal and professional challenges on the road to growth
And her mission to make form-filling a distant memory for good
A fresh, inspiring and practical discussion about innovation, resilience and why the human touch will always matter — even in an AI-powered world.
","author_name":"Eimear Andersen"}